Once youve developed a base of followers, you need to make your Twitter account more interesting finding ways to encourage people want to tell their friends about your account, so that you can grow your followers exponentially.
This is easier said than done. It’s not uncommon to see companies reach a plateau, where they’re losing followers as fast as they gain them and find themselves unable to get their account to grow any further.
But there are ways to recapture your audience and make your account relevant again. Here are three such methods with tips for implementing them in your industry.
Potentially Useful Tweet Ideas
Organize Tweetups In many ways, Twitter is really just a large community, and as the community gets to know each other, it’s not uncommon to find that people want to take their online relationship into the offline world. On Twitter, these are often known as “Tweetups” events planned via Twitter for Tweeters to gather in a specific location and mingle. Tweetups can be a great way to turn your online relationship with the customer into an offline relationship, and potentially improve your brand image and likability.
Tweet Secret Offers Having special offers only available to those following you on Twitter is a great way to make yourself relevant. An example of this would be running a coffee shop and having a drink that isn’t on the menu that you can only order if you know the name of the drink a name given out through the Twitter account. People that like your business will want/need to follow it in order to know the next offer, and that makes your account more relevant to consumers.
Tweet Contests You should also consider integrating contests with your list. You can offer a chance to win an iPod for the first 100 people that retweet your status, or you can give away a $5 gift card to Amazon for the funniest caption idea to a photo you post on your account. What you do and what you give away depends on your audience, the number of followers you have, and so on, but all of these keep the interest level in your Twitter account high.
These represent some of the many potential ways that you can improve the long term outlook of your Twitter account. The key thing to remember is that you’re not the only business vying for that customer.
Lots of businesses use Twitter to interact with potential customers. You need to find a way to set yourself apart, otherwise just like in the real world the customer may grow bored or dissatisfied and leave you for a competitor. You should also consider coming up with your own methods in order for your account to stay interesting to anyone following you. This is a great starter list, but dont let it be the only tricks you try.